Global Fashion, Creative Innovation and Milan Fashion Awards Take Center Stage at Milan Fashion Days SS2027

Global Fashion, Creative Innovation and Milan Fashion Awards Take Center Stage at Milan Fashion Days SS2027

Milan Fashion Days took place on September 26, 2026, in the global fashion capital of Milan, at the magnificent Palazzo Serbelloni — one of the most iconic and prestigious venues in Italy, embodying timeless elegance and aristocratic grandeur, and a former residence of Napoleon Bonaparte.

The season’s runway brought together outstanding talents from across continents, including SPARKLE by KAREN CHAN, AKEL COUTURE, BY VEL, MUSE & SENSIA, TINATIN MAGALASHVILI, HOUSE OF RINA, GEMINI HUES by NEHA GOEL, FOOFINA BY FARAH, MAISON ZARINA, SUMMER EVENINGS, AJEMİ STYLE, KRITI by KRITI MAINALI, ELFIDAS ATELIER / GOTHAM COUTURE NYC by ELFIDA ARTINOFF, ELWARD COLLECTION, IA GONIADZE, ELSA FAIRY by IRYNA MYKYTIUK, and GIO DRESS. Each collection reflected a distinct creative identity, transforming the runway into a dynamic dialogue of cultures, craftsmanship, heritage, and contemporary vision.

As part of the event, the Milan Fashion Awards ceremony also took place, honoring outstanding achievements within the international fashion industry. The awards celebrated excellence across multiple categories, recognizing exceptional talent, innovation, creativity, craftsmanship, and dedication to the art of fashion.

SPARKLE by KAREN CHAN

Karen Chan, Founder and Creative Director of the avant-garde Chinese fashion house SPARKLE by KAREN CHAN, unveiled the collection “Reinventing the Traditional Chinese Cheongsam into East-Meets-West High Fashion.” The designer reimagined the iconic qipao through bold contemporary couture, introducing sculptural silhouettes, dynamic layering, and rich cultural symbolism. By seamlessly merging heritage with innovation, the collection created a compelling dialogue between Eastern tradition and Western avant-garde.

AKEL COUTURE x BABYPHOTOSTARS

AKEL Couture, founded by designer Zoriana Semeniuk, presented its new collection “Lumière de Cristal” — a celebration of light, movement, and contemporary couture elegance. Crafted from luminous liquid organza and adorned with delicate crystal embellishments, the collection featured sculptural silhouettes, asymmetric designs, cascading layers, and dramatic architectural volumes. A refined palette of pearl, champagne, blush, icy lavender, aqua blue, silver-grey, and deep midnight created a mesmerizing interplay of light and texture. With “Lumière de Cristal,” AKEL Couture transformed fabric into movement and crystals into light, embodying the house’s signature philosophy: “Shining is our DNA.”

The collection was brought to life by models from the international production center BABYPHOTOSTARS, adding elegance, confidence, and charisma to the runway.

BY VEL

By Vel unveiled a new chapter of its signature line, Secret Garden: Alice Through the Looking Glass, a collection that turned the runway into a dreamscape of memory, reflection, and inner freedom. Founded in Ukraine by two sisters, the brand continues to explore the emotional language of childhood through an unmistakably contemporary lens, where airy, fluid dresses, sculptural volumes, and softly reimagined archival colours moved with weightless grace.

VELINE

VELINE, the sophisticated evolution of the by VEL fashion universe, unveiled its latest collection, celebrating modern femininity, refined elegance, and contemporary sophistication. Featuring sculptural silhouettes, structured corsetry, delicate draping, and flowing chiffon layers, the collection blended softness with confidence and timeless beauty with a bold contemporary aesthetic. Luxurious fabrics, including luminous satin, textured organza, and lightweight crepe, complemented a refined palette of ivory, deep black, nude tones, and rich seasonal accents.

Marking a new chapter in the brand’s creative evolution, VELINE presented a more mature and expressive vision of femininity, where architectural precision met effortless elegance. The collection embodied the harmony between strength and delicacy, individuality and sophistication, redefining the brand’s distinctive identity through a modern couture-inspired perspective.

MUSE & SENSIA

MUSE & SENSIA, founded by designer, visual artist, and entrepreneur Zorina (Zoe) Delgado Kraeft, presented its distinctive vision of contemporary leather accessories. Blending artistic expression with sensuality and bold design, the brand showcased statement pieces that celebrated individuality, confidence, and creative freedom. Each creation transcended traditional accessories, becoming a wearable work of art that reflected identity, emotion, and personal style.

Rooted in the harmony between MUSE — inspiration and imagination — and SENSIA — sensuality and perception — the collection embodied the brand’s philosophy of merging artistry with emotion. With her Mexican and Cuban heritage, Chicago roots, and creative base in Zurich, Zorina Delgado Kraeft brought a multicultural perspective to the runway, celebrating fashion as a powerful expression of individuality.

TINATIN MAGALASHVILI

Tinatin Magalashvili unveiled her “Lileo — The Sun Within” Couture Collection SS2027, in collaboration with Ketevan Karchkhava’s bags and Enamelia’s jewelry.

Inspired by ancient Georgian mythology, ancestral Svan hymns, and solar symbolism, the collection celebrated the eternal feminine — radiant, powerful, and fearless. Flowing silhouettes, architectural details, and intricate craftsmanship created a striking harmony between traditional heritage and contemporary couture.

Through a captivating interplay of softness and strength, “Lileo” embodied the spirit of a woman who carries the light of her heritage and the power of the future, transforming fashion into a timeless expression of femininity, resilience, and inner radiance.

HOUSE OF RINA

House of Rina unveiled its “Gulabi Shakti” collection — a celebration of feminine strength, resilience, and empowerment. Inspired by the courage of women who rise and stand together, the collection united “Gulabi” (pink) and “Shakti” (power), symbolizing the harmony between beauty and strength.

Delicate rose embellishments and a captivating palette of pink shades reflected the many dimensions of femininity — from compassion and hope to confidence and determination. Revisiting earlier designs with renewed meaning, the collection embraced transformation, resilience, and the courage to begin again.

GEMINI HUES by NEHA GOEL

GEMINI HUES, founded by designer Neha Goel in 2024, presented its new collection, celebrating the harmony between traditional craftsmanship and contemporary couture.

Rooted in Indian heritage and inspired by the duality of modern and traditional, East and West, the collection showcased architectural corsetry, intricate micro-pleats, rich brocade tailoring, and bold silhouettes. Each creation reflected the brand’s philosophy of inclusivity, individuality, and feminine empowerment, embracing beauty and confidence in all their forms. Blending technical precision with artistic expression, Gemini Hues brought a distinctive vision of modern luxury to the runway, marking a new chapter in the brand’s international journey.

The presentation was brought to life in collaboration with Neetu Rishi, Founder of FLY, who served as Runway Coach and Show Director, contributing her expertise and creative direction to the collection’s runway experience.

FOOFINA BY FARAH

Farah Al Sairafi, a Kuwaiti fashion designer renowned for her elegant eveningwear and sophisticated formal creations, presented her latest collection, celebrating timeless femininity, refined craftsmanship, and contemporary luxury.

Featuring graceful silhouettes, luxurious fabrics, and impeccable tailoring, the collection reflected the designer’s distinctive approach to modern elegance. Each creation combined classic sophistication with contemporary details, highlighting individuality, confidence, and effortless glamour.

MAISON ZARINA

MAISON ZARINA unveiled its debut “REGALIA” Couture Collection SS2027, celebrating timeless elegance, architectural sophistication, and the power of modern femininity.

Inspired by the grandeur and symbolism of royalty, the collection featured sculptural silhouettes, exquisite fabrics, intricate handwork, and luxurious embellishments. A striking palette of black and gold embodied strength, confidence, and refined opulence, while each meticulously crafted design reflected the Maison’s dedication to exceptional couture craftsmanship.

Blending traditional haute couture artistry with a bold contemporary vision, “REGALIA” celebrated the woman who commands attention through elegance, individuality, and inner strength.

SUMMER EVENINGS

Summer Evenings, founded in 2022 by Syrian-American fashion entrepreneur Summer Albarcha, presented its latest collection, redefining modest fashion through contemporary elegance, sophistication, and thoughtful design.

Combining refined silhouettes, luxurious fabrics, and modern aesthetics, the collection celebrated the harmony between modesty and high fashion. Each creation reflected the brand’s commitment to craftsmanship, individuality, and effortless elegance, offering a fresh perspective on formalwear for the modern woman.

Produced exclusively in Türkiye by a female-led team, Summer Evenings embraces ethical sourcing, quality, and innovation. With its distinctive vision, the brand continues to challenge conventions and redefine modest luxury on the international fashion stage.

AJEMİ STYLE

AJEMI STYLE unveiled its “L’EREDITÀ” collection — a powerful fusion of heritage, craftsmanship, and contemporary menswear.

Created from authentic Azerbaijani carpets more than 150 years old, the collection reimagined historic textiles as bold, modern silhouettes, transforming cultural memory into wearable art. Each piece carried the spirit of tradition while presenting a fearless and contemporary vision of masculinity, strength, and identity.

Bridging past and future, “L’EREDITÀ” introduced Azerbaijan’s rich cultural heritage through a striking new fashion language. In recognition of its exceptional creativity, craftsmanship, and innovative reinterpretation of tradition, AJEMI STYLE was named a Laureate of the Milan Fashion Award in the prestigious category Best Menswear Designer.

KRITI by KRITI MAINALI

K R I T I, founded by Nepali-American designer Kriti Mainali, presented its latest couture collection, celebrating the beauty of South Asian heritage through a contemporary vision of luxury and elegance.

Featuring intricate embroidery, hand-painted artistry, exquisite fabrics, and timeless silhouettes, the collection reflected the brand’s dedication to traditional craftsmanship and modern sophistication. Each meticulously handcrafted creation transformed cultural heritage into wearable art, blending meaningful symbolism with refined couture aesthetics.

ELFIDAS ATELIER / GOTHAM COUTURE NYC by ELFIDA ARTINOFF

ELFIDA’S ATELIER / GOTHAM COUTURE NYC, founded by designer and Creative Director Elfida Artinoff, unveiled its couture collection “Alchemized” — a celebration of transformation, resilience, and the artistry of contemporary haute couture.

Inspired by the philosophy of turning adversity into beauty, the collection blended dramatic silhouettes, luxurious craftsmanship, and expressive design. Drawing on her Lebanese heritage, family traditions of couture, and the precision of horological artistry, Elfida transformed each creation into a statement of strength, individuality, and creative freedom.

With an international presence spanning New York, Paris, Monaco, and Dubai, Elfida continued to bring her distinctive couture vision to the global fashion stage. In recognition of her exceptional artistic vision, masterful craftsmanship, and distinctive contribution to contemporary couture, Elfida Artinoff was named a Laureate of the Milan Fashion Awards in the prestigious category Best Couture Designer.

ELWARD COLLECTION

ELWARD COLLECTION, a UAE-based fashion brand, presented its latest collection, celebrating feminine strength, timeless elegance, and the beauty of new beginnings.

Inspired by the symbolism of the rose — “ELWARD” (الورد) in Arabic — the collection reflected resilience, transformation, and individuality. Flowing fabrics, elongated silhouettes, relaxed tailoring, and refined details embodied the brand’s philosophy of modesty without restriction, elegance without excess, and confidence with freedom of movement.

Blending contemporary sophistication with effortless grace, ELWARD COLLECTION celebrated the journey of every woman — her strength, identity, and ability to bloom through every chapter of life.

IA GONIADZE

IAGONIADZE FASHION HOUSE, founded by Georgian designer Ia Goniadze, unveiled its “SILENT POWER” SS2027 collection — a striking expression of feminine strength, architectural elegance, and contemporary high fashion.

Inspired by the quiet yet powerful energy of modern femininity, the collection combined structured tailoring, sculptural corsetry, bold shoulders, leather accents, and flowing silhouettes. A sophisticated palette of black, silver, and beige emphasized the contrast between strength and delicacy, structure and movement.

Drawing inspiration from Georgia’s cultural heritage, the designer reinterpreted elements of the traditional Chokha through contemporary jackets, corsets, bags, and sculptural accessories, blending artisanal craftsmanship with avant-garde design.

ELSA FAIRY

ELSA FAIRY, founded by Ukrainian-born, Florida-based designer Iryna Mykytiuk, unveiled its new collection “THIS IS RED — New Chapter” — a bold couture statement exploring red as emotion, power, and transformation.

Through deep crimson and scarlet tones, the collection brought together sculptural silhouettes, voluminous skirts, cascading ruffles, handcrafted floral elements, asymmetric cuts, and dramatic trains. Blending the fantasy and artisanal craftsmanship at the heart of ELSA FAIRY with a stronger and more confident fashion language, the collection marked a striking new creative direction for the house.

GIO DRESS

GIO DRESS, with Lana Verina as Brand Producer, presented its latest collection, celebrating timeless elegance, contemporary sophistication, and individuality.

Blending classic refinement with modern design, the collection featured elegant evening gowns, graceful silhouettes, and versatile creations that reflected the brand’s dedication to craftsmanship and attention to detail. Each look embodied effortless sophistication, confidence, and a distinctive sense of personal style.

With a commitment to thoughtful design, sustainability, and responsible production, GIO DRESS showcased its vision of modern luxury — where timeless beauty meets contemporary fashion and individuality becomes the ultimate expression of elegance.

“Our mission is to open the doors of Milan to emerging and established designers from around the world, giving them the stage to showcase their vision and to inspire through fashion as a universal language of beauty and identity,” said Zoriana Semeniuk, Founder and President of Milan Fashion Days.

Key Hairstylist Wella:  @lootypics 

Hair & Backstage Team:  @fffashionweekhair 

Key Hairstylist:  @vitaloienko_

Key MUA:  @nesterovamari_mua 

Chief of Beauty Team:  @makeup_paris_study 

Photo:  @patrickcouwenbergphotography   @fotograf_artti

Producer:  @zarina.semenyuk

Production:  @milanfashiondays

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